Field day PR tips

In the past few years, social media have become a dominant force in coverage as Hams no longer have to rely on traditional media outlets of newspapers, broadcast radio and television to get out word about Field Day.  Across all social media platforms, please use and encourage the use of the hashtag #ARRLFD in all posts. This will have two benefits: first, it will capture all social media posts using this hashtag to form a common thread across North America.  If enough PIOs and operators use the #ARRLFD hashtag, traditional media news outlets will follow the trend.  Secondly, use of the hashtag will make it easier for Communications Manager David Isgur, N1RSN, and his staff to review metadata generated and analyze the impact of social media coverage from Field Day. Please have your ARRL members join the ARRL Field Day 2019Facebook page. Enrollment information is midway on the Field Day webpage athttp://www.arrl.org/field-day

 

Traditional media do not have the dominance they once did, however they remain a potent force in their own right, and they complement social media.  The #1 traditional media source for Field Day coverage are weekly newspapers.  Hundreds of weekly newspapers publish pre-and-post Field Day stories, largely because they will publish copy and pictures submitted from PIOs. ARRL appointed PIOs and informal club PIOs have access to Field Day media packets on ARRL’s Field Day webpage ofhttp://www.arrl.org/field-day athttp://www.arrl.org/files/file/Field-Day/2019/2019%20New%20Field%20Day%20PR%20Kit.pdf  

 

Pictures of youth operating Field Day stations are enormously popular.  Legally, however, pictures of minors under age 18 cannot be published without a release signed by a parent or legal guardian.  Please let your ARRL members know that a release form is available to download from ARRL at: http://www.arrl.org/files/file/Model%20Release%20/ModelReleaseForm.pdf  A signed release form must accompany each youth whose picture is sent to newspapers and magazines, including ARRL publications.

 

The new video “What Is Amateur Radio?” is now available at https://www.dropbox.com/s/wftnzhn1klvyk9a/What%20is%20Amateur%20Radio%20Video%20%281%29.mp4?dl=0  Please encourage your clubs to have a copy ready to show to visitors and media at their FD locations.